Home' Commercial : Commercial 2014 Contents We’ve got a strategy in place to double the size of
tourism spend from 2010 to 2020, to $12 billion.
We have already increased events from 35 to 95
a year, with the aim of getting people moving
around the regions for specific events. Margaret
River Gourmet Escape had massive attendance
last year, including more than 71 international
journalists. We’ve also got Taste Great Southern, so
we’re now looking at a whole gourmet alley.
Perth is in the top 52 destinations to visit on
the New York Times list. Let’s stay there. Cable
Beach and Turquoise Bay are listed in the top
25 beaches in world to visit. We need people to
understand what our WA tourism product is and
have it on their bucket lists – a sophisticated
holiday with secluded beaches, five-star dining,
world-class vineyards, untouched wilderness and
One of the major challenges is our remoteness, so
we need to sell a high-quality, value-for-money
experience – it takes a while to get here but, once
you get here, we’ll knock your socks off. It’s
getting the message out that what people can get
here, they can’t get anywhere else.
China offers huge potential for WA tourism. We
need to get into Asia and develop friendships, open
up avenues for student travel and then encourage
families to visit students. The Tourism Council is
running programs to get businesses ‘China ready’.
We are transforming Perth through the Elizabeth
Quay, Perth City Link and stadium projects. This
infrastructure investment of the State Government
will also result in water taxis and a cable car to
Kings Park. Once we have more hotels we’ll have
capacity to host some of the big world conventions.
Tourism adds vibrancy, quality of life and boosts
jobs and the economy. Every new tourism
development is also a new experience for West
Australians to enjoy.
LIZA HARVEY –
By 2040, we will have been
successful in the area of tourism
if it’s a sustainable, consistent part
of our economy and a sustainable,
consistent industry performer.
I would hope all West Australians
will be thinking about where their
next WA holiday is going to be,
that they take some time to get to
know their own backyard and make
sure their kids get to experience our
extraordinary state too.
We are transforming
Perth through Elizabeth
Quay, Perth City Link
and stadium projects.
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