Home' Commercial : Commercial 2014 Contents 84 SCOOP Commercial Building & Design
There is no doubt that tourism is vital to WA’s
economic future, with huge growth opportunities.
A recent report by Deloitte Access Economics
identified five ‘super-growth’ sectors which have
the potential to add a quarter of a trillion dollars to
the nation’s economy over the next two decades,
and tourism was one of those industries.
In Perth, I think we’re on the right track with some
of the developments we’re seeing – investments
by the private sector in small bars, new hotel
accommodation and attractions. Over the next
25 years I’d really like to see that the investments
are paying off for those who have made them –
whether that’s the private sector or whether it’s
government investing in infrastructure like a new
stadium, arena or Elizabeth Quay. I’d like to see
that all of those investments are really paying off
and working in synergy.
Tourism Council WA recently launched its
Destination Perth strategy. It’s fantastic to see
industry actually taking leadership in pulling
together a strategy like that and not relying on
STEPHANIE BUCKLAND – CEO OF TOURISM WESTERN AUSTRALIA
With the significant infrastructure projects in Perth such as Elizabeth Quay and Perth City Link taking shape, by 2040 I would
like to see these paying off and becoming key tourism assets for our city. Some of WA’s most extraordinary tourism experiences
are found in our regions, and by 2040 I would like to see these destinations and experiences complemented by world-class
tourism infrastructure such as hotels, as well as affordable aviation access from some of our key interstate and international
markets. It would be great to see WA attracting increased visitation from high-growth Asian markets such as China. WA
has significant tourism potential and it’s vital that the State Government, private sector and industry work together to ensure
a successful industry by 2040.
a government agency to do it for the industry.
One of the points made in the strategy is about
making sure we’re working together to activate
the investments government is making in a range
of infrastructure. For example, ensuring the
new stadium takes advantage of the opportunity
presented by sports tourism, or making sure
Elizabeth Quay is not just a weekday precinct but
is a precinct that’s activated with tourists on the
weekends as well.
Rottnest Island is often compared with South
Australia’s Kangaroo Island. Our accessibility to
Rottnest Island from Perth is so much easier for
visitors than from Adelaide to Kangaroo Island,
so we really need to figure out how we’re going
to capture that market. Southern Ocean Lodge is
particularly amazing, and I think something like
that on Rottnest Island, or even something a level
below that, could be quite an addition to what
we’ve got available.
Another thing I’d like to see developed more is the
accessibility and link to the Swan Valley. I think
we’ve got a great opportunity to connect Perth,
the Swan Valley and Rottnest Island as a complete
package of tourism experiences for our visitors.
Some of the things we’ve got on offer in regional
WA, from a natural perspective, are spectacular
and unequalled in the world. I’d like to see
those natural wonders matched up with private
sector tourism infrastructure so people can take
advantage of them. We need to address some issues
Some of the African nations and
the things they’ve done in regard
to luxury lodges are something
we could potentially aspire to.
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