Home' Commercial : Commercial Building and Design 2013 Contents 50 SCOOP Commercial Building & Design 2013
We have come a long way from the days of grinning and bearing the label ‘Dullsville’, a place where
retailers didn’t trade on weekends, suburbs looked like country towns, and tumbleweeds began
their descent of St Georges Terrace at 5.01pm sharp. Western Australia is now not only the economic
powerhouse of the nation, it is the gateway to Asia and a centre for excellence in business and resources.
This is a socially progressive and design-savvy place that people from across the globe seek to call home.
Mining and engineering industries have had a domino effect, nourishing finance, legal, information
technology and then, inevitably, architecture and design. The nature of working in Perth is evolving
as this corporate influence moves in, and major national and international corporations establish their
regional offices in our CBD. In fact, Perth ranked highest as the preferred location of corporate power
in Australia, accounting for 34 per cent of the total firms listed on the Australian Stock Exchange (ASX).
This has pushed corporate design to new heights, literally and practically, with WA setting a rapid pace
in office fit-outs that is being noted across the nation.
We’re creating an environment in which talented individuals feel motivated to stay and contribute
to the State, one that celebrates quality design, world-class buildings and innovative projects such as
Brookfield Place, Perth Arena and the Perth Airport. With billions allocated to projects due for completion
in the next decade, Perth is undoubtedly a city on the move. The light rail, Elizabeth Quay and Riverside
will be game changers in the face and flow of our city. And with the government’s devotion to instilling
thoughtfully designed communities in rural WA, we’re likely to see an increasing number of thriving
satellite cities that address the needs of those in the resources industry, whom we have to thank for our
Most of all, this renaissance has provided us with the tools to create a State with a sense of soul.
Investment into education and the arts, as well as our city’s aesthetic, are fundamental to our long-term
success. I now walk the streets and see a city with a sense of purpose and place. Residents and visitors
enjoy the sunshine in vibrant public places and peruse the luxury retail precincts of the CBD, while an
ever-swelling tide of suits floods the incredible hospitality offerings appearing around town. People are,
at last, participating in their environment, largely thanks to a full cultural calendar that has seen our city
and suburbs bloom with colourful arts and music events.
We are on the road to achieving a rich and varied, multi-dimensional state with its own unique
nuances. The qualities will not be comparable to Melbourne, or to New York, or to Hong Kong, or London,
because we are now cultivating a distinctive Perth brand to call our very own.
Jessica Rule | Editor
Ileft the west coast over half a decade ago, in search of a city
with ‘buzz’, a place where progression and industry created
excitement, and a dynamic cultural smorgasbord to broaden
my horizons. Imagine my surprise when, on relocating back to
the West, I found what I had been looking for all along.
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