Home' Commercial : Commercial Designs 2012 Contents 184 WA’s Best Commercial Building & Design 2012
hile Meyer Shircore & Associates
Architects was given substantial
design freedom, the brief was very
specific – to create a showroom that
enhances workspace and the display and use of JH
Wilberforce’s products throughout the entire fitout.
With a central emphasis on developing a
direct relationship between the product and
the customer through visual awareness and
human interaction, Meyer Shircore & Associates
designed a style that is minimalist, streamlined
The design encapsulates a diminutive colour
palette with JH Wilberforce’s corporate colour
– red – as the accent. Solid blocks of colour were
added for impact and visual substance, which is
evident throughout the floor pattern, wall
treatment and cabinetwork.
Display units are modular and designed
to interconnect to not only create an interesting
visual effect, but to also showcase the product
in multiple ways.
Material selection was a key factor in the overall
design and included many of the client’s own
products such as QSTONE reconstituted stone tiles.
The polished showroom floor incorporates three
different colours in a streamlined linear fashion.
The staircase floor carries through the same
intersecting material, yet transitions into a different
finish called anticato, which is a more textured and
robust surface suitable for wet areas. Its feature
wall consists of fabricated laminated panels that
incorporate gloss, metallic and brushed metal
finishes, while the suspended feature bulkhead over
the display units is laminated in CLEAF timber-
patterned laminate, granting a high-quality finish.
The reception counter, main kitchen and
product displays consist of JH Wilberforce’s Polyrey
laminates, QSTONE and glass splashbacks.
There is a variety of laminates ranging from matt,
gloss, metallic, textured and timber-patterned
finishes. These laminates are used both horizontally
and vertically, acting as doors, drawers, tops,
shelving and display walls.
Playing with vertical and horizontal lines, the
form and feel of the space is quite masculine, while
the integration of organised, shaped furniture softens
the space and adds a dynamic energy into the mix.
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