Home' Commercial : Commercial Designs 2012 Contents WA’s Best Commercial Building & Design 2012 63
“WA has to be an affordable place. We
need to get far smarter and get on the
front foot with the affordability issue.
And we have to diversify the economy”
I believe there is a coherent vision for WA.
Directions 2031 and Beyond (Department of
Planning) is the overarching planning document
that informs how we’re going to maintain
our lifestyle rather than get swamped by
dramatic population growth. It identifies where
development should happen, where density
should be increased, where activity centres
should be located and where fringe growth should
happen. What it doesn’t say is how we’re going
to get there, so perhaps what we’re missing is an
implementation strategy. However, I don’t think
the absence of an overarching implementation
strategy is stopping anything from happening.
Major development projects are a vehicle to deliver
a lot of what WA is going to be in the future. It’s
about using resource opportunities to diversify
our economy, develop new industries and offer
new experiences. How do we become the centre
of excellence in the world for offshore oil and gas?
How do we attract the smartest and brightest
people into that space? How do we cater for
locals and visitors? It’s not about developments,
it’s about experiences, but developments are the
vehicle to deliver those experiences.
Creating 50 activity centres of intense
development will be decades of work. Joondalup,
ross Holt is CEO of LandCorp, the State Government developer
charged with delivering land and infrastructure projects using government
land, and often when the numbers don’t stack up for the private sector.
The scale and number of developments throughout Perth and regional
WA is truly mind-boggling. With more than 20 years of experience in
large-scale developments involving the financing, delivery and operation
aspects, Ross talks with great confidence about previous successes, exciting
progress, lessons learnt and the need to adopt a less risk-averse attitude to
WA’s development. He expresses a strong understanding of the connection
between development and social and economic imperatives, and about using
human capital to make WA a centre of excellence. While he believes there
is a coherent vision for development, he expresses some concern about the
absence of a clear path for implementing qualitative outcomes
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