Home' Commercial : WAs Best Commercial Designs 2011 Contents WA’s Best Commercial Designs 2011 159
volving from a family-owned and run
business in 1999, Matthews Architecture
has grown steadily to the nine-member
strong team it is today, ranging from senior
architects to graduates.
With extensive experience in residential,
interior, institutional, retail and commercial
projects, the practice has recently expanded their
portfolio to include master planning and adaptive
reuse of historical buildings, with a modern
insertion into the Fremantle Education Centre, and
contemporary fitouts for the exclusive Morrison
label in Fremantle and Sydney.
Matthews Architecture recognises the capacity
for architectural expression to shape and enhance
the identity of a business such as Morrison.
By designing architecture, interior and
exterior, that mirrors the philosophy of an
organisation such as strength, durability, openness
or authenticity, Matthews Architecture offers
more than just architecture, but personality that
speaks to their client’s consumers in its entirety.
Established by a husband-and-wife team in
Fremantle six years ago, the highly respected
fashion label Morrison has grown to comprise
several stores throughout Australia.
Over the last two years, Matthews Architecture
has assisted Morrison in achieving and shaping
their superior brand identity locally and
nationally, with the Fremantle store encapsulating
the success of this collaboration.
The project entailed the interior refurbishment
of a tenancy along the cultural and historically
rich Market Street in Fremantle, in an effort
to re-image the brand in line with a national
vision, and therefore to create an identity that
would embody the core values and philosophy
of the Morrison label.
Preservation of the 1896 Imperial Chambers
Building in which the store is located was a
primary focus throughout design and construction.
The proposal consisted not only of the stripping
away of the pre-existing utilitarian display
system, but also, in part, stripping away the
internal fabric to reveal the core component of
the interior, the masonry walls. This exercise
revealed a rich tapestry of masonry, limestone
and concrete construction.
Doorways were discovered and lintels were
exposed within the walls, and these nuances
were utilised as opportunities to enhance the
displaying of merchandise.
A new shopfront to the tenancy re-establishes a
facade that is in keeping with the historical nature
of the building.
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