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Chanel Mobile Art Pavilion
Hong Kong, 2008-2010
DESIGN Zaha Hadid, Patrik Schumacher (design); Thomas Vietzke, Jens
Borstelmann (project architect); Helen Lee, Claudia Wulf, Erhan Patat, Tetsuya
Yamasaki, Daniel Fiser (team)
THE BRIEF Drawing on Zaha Hadid’s 30 years of exploration and
research into systems of continuous transformations and smooth transitions,
Chanel commissioned a temporary travelling pavilion that could house
contemporary art installations and host events. The structure was to be
designed with extensive sea travel between destinations in mind, and to be
assembled in less than a week.
DESIGN PHILOSOPHY The 700sqm pavilion structure results from a series
of continuous arch-shaped elements, with a courtyard in its central space, the
‘arches’ accentuated by backlighting, creating an artificial landscape for art
installations. A large roof-light opening dramatically floods the entrance in
daylight to blur the relationship between interior and exterior. In addition to the
lighting and colour effects, the spatial rhythm created by the seams of each
segment gives strong perspective views throughout the interior.
REALISATION Reflective materials allow the exterior skin to be illuminated
in colours that can be tailored to the differing special events in each city. The
dichotomy between the powerful sculptural mass of the Chanel pavilion’s
structure and the lightness of its envelope create a bold and enigmatic element.
The Pavilion’s exterior develops into a rich variety of interior spaces that maximise
the potential to reuse and rethink space due to the innate flexibility of its plan.
Zaha Hadid Architects www.zaha-hadid.com/ home.
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