Home' Commercial : WAs Best Commercial Designs 2011 Contents WA’s Best Commercial Designs 2011 59
ospitality... the industry that makes the world go round, an
important forum for social and business exchange, of retreat and
refuge, as well as sensory experience. The hospitality sector is
varied in its services – from bars to restaurants, cafes, and multi-
use venues – and constantly evolving to meet customer needs and expectations.
Moving away from a sole focus on food service, today’s hospitality fitouts
are concerned with a holistic dining experience, creatively resolving issues of
space, geography and demographic, and offering a sensory engagement to keep
people coming back for more. Integral to this are cultural and social influences,
stemming from the rise of technology and wireless electronic devices, a growing
awareness for original and quality design, a new popularity for recycled and
sustainable materials, and even changes in liquor-licensing laws.
From business to pleasure, there are hospitality fitouts to suit every kind of
diner – and the bar is being raised across the board. Even casual cafeterias,
usually found in large shopping centres, are undergoing a refinement of their
own, referencing elements of fine dining in a very accessible and low-key format.
This can be seen in our new Enex 100 podium-level food court in Perth’s CBD.
In the case of restaurant fitouts, interiors are being designed to elevate the
experience to a completely different level, moving beyond furniture, into areas
of site, space and materials. The interiors of Mazzo, set within a typically narrow
and deep building in Amsterdam, are an exploration of space and texture, and
a good example of this. Concrete Architectural Associates (CAA) is the designer of
this fitout, which encompasses several floor and ceiling levels, making it an
ideal interior for a family-style restaurant. In fusing this diversity of spaces, CAA
has introduced a connecting element – a wooden cupboard that stretches across
the restaurant to link the spaces. This ‘raw and honest’ design symbolises a
growing trend in hospitality fitouts where industrial materials and an unpolished
aesthetic abounds – power floated concrete, chipped brickwork, stone (original
elements of the building), as well as pinewood and raw steel juxtaposed by Moooi
Dear Ingo chandeliers and wall lights by GUBI for warmth and intimacy.
Similarly The Garden in Leederville has seen architects Taylor Robinson work
with a large part of the existing building – formerly a derelict bottleshop site.
Turning a publicly condemned area into a local drawcard, Taylor Robinson
used the building fabric as the inspiration. New discoveries were made as the
demolition work was carried out, resulting in a visual layering of historical
and modern elements. The easy flow from interior fitout to exterior space
smoothly incorporates a subtle palette of new materials.
And while repurposing and recycling seem to have formed a major trend
across hospitality fitouts as a whole, there’s always room for a plusher style
interior. Irene Apostolou, national account manager for wallpaper and textile
specialists Signature Prints, has seen many design firms teaming the famously
opulent patterns of their Florence Broadhurst wallpaper range with natural stones,
timbers and metals. Moving beyond this, it’s all about bold and overpowering
patterns, layering and “red seems to be a big colour in hospitality”.
In terms of the local bar and restaurant scene, Jordan Hesse of design firm
Woods Bagot sees Perth taking a lot of its influence from the east coast, then
capturing and adapting to suit its immediate surrounds. Overall, “Perth’s coming
into its own, it’s standing on its own feet, and becoming more competitive”,
TOP A stylish and sophisticated bar interior with an earthy, Mediterranean feel at Hilton South Wharf in Melbourne.
OPPOSITE Although raw and honest, the interior of Mazzo restaurant is also warm and intimate, which is perfect for the family-style restaurant.
Alice Blackwood is editor of national
design-focused magazine DQ. On
these pages, we asked her to update us
on trends in the fast-moving hospitality
and retail scenes, plus she answered a
few questions on design...
What do you love about design? I love
the problem-solving, the usefulness, the
ingenuity... The element of the inventor.
Best moment when researching this
story? I’m a very visual person, so it’s
receiving the beautiful images, and
seeing the space that gives me the zing!
What are you most excited about (in
terms of retail design)? I really love the
temporary nature of pop-up shops, and
also the use of recycled materials.
SENSORY SPACES | Our retail and hospitality venues
are morphing into experiential zones where it’s more about the
journey while improving the intent. Alice Blackwood reports
21/1/11 4:06:09 PM
21/1/11 4:06:09 PM
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