Home' Commercial : WAs Best Commercial Designs 2011 Contents 54 WA’s Best Commercial Designs 2011
points, which then lead to a network of composite
journeys connecting them. It becomes a potent
storyboard for our city and allows visitors to
explore Perth in an enlightened way.
9. FAMILY TIME
While a city must serve its commercial users
and its residents, a responsible capital must
also be meaningful and attractive to its broader
constituency. Our capital must re-fulfil its welcome
to families and groups seeking a more casual,
spontaneous engagement. As we continue to grow
as a State, this becomes imperative for Perth or else
it will deteriorate into an office/retail enclave. We
can re-open the city doors to family time – a place
for gatherings, events and celebrations.
10. KIDS’ HANG-OUT
Our city and surrounds are becoming increasingly
less relevant to our younger generation. The
long-term danger is that our city becomes
disenfranchised from its future custodians. As
a true capital, we must create a fresh and vital
place that children want to be a part of – places
and spaces that provide informal and casual
opportunities for our youth and children to enjoy
and stay within. More than a quarter of our
population is younger than 20 (fact: 20 per cent
is under 14), let’s not forget them.
11. GREEN STATE
Western Australia is indisputably unique. From
the Swan River to the coastal plain and the wheat-
belt, it is famous for its fauna, ancient trees and
being one of the world’s greatest floral bio-diverse
hotspots. Our natural environment has evolved to
deal with dryness and drought, and it is with this in
mind that we look to future developments to restore
what’s been lost, maintain the existing and, most
importantly, embrace our local and extraordinary
environments. As our State continues to grow, we
need to consider our future uses and treatments of
these precious natural resources, with particular
attention to the most precious of all – water.
12. INDIGENOUS STORIES
We have within the WA community access to an
amazing culture whose values and history are
unique to the world. We should be celebrating and
learning from our indigenous culture and it should
be a visible part of our cities, towns and regions.
An indigenous cultural centre as a focus in our
capital would be a potent starting point for a visible
place of understanding in this missing dimension.
13. RE-CAPTURED SPIRIT
Our West Australian identity has been forged by
a landscape and ocean. Understanding our place,
our coastal ways and our regional tapestry is
crucial to our self worth. Our cities, towns and
regions should be developed with our character in
mind – not a shallow mimicry of places elsewhere.
Our openness, clarity and generosity are products
of our place, and we must in turn ensure our
making of the environment respects this.
14. EXPERIENCING ‘HOME’
It seems strange that we visit Bali first without
having seen, say, the Kimberley. Let’s make
sure people experience our place. We can better
understand our State and its regions, and the rich
kaleidoscope of landscape they offer. It might need
subsidising and take some effort, but it would be
worthwhile. It would in turn have a positive impact
on our appeal as an international destination –
people want to visit where other people want to be.
15. REGIONAL AUTHENTICITY
The regions are our new frontier and offer fantastic
possibilities, for working and living as communities
in special environments. We must create these new
cities and places with due care and respect for their
particular setting, climate and culture. These can be
a new breed of city and towns – environmentally
responsive and culturally rich. It’s a chance to create
exemplars for the world to see and us to enjoy. c
Step 9 Our capital must re-fulfil its welcome to families.
Step 13 Understanding our place, our coastal ways and our regional tapestry is crucial to our self worth.
Step 12 An amazing culture
whose values and history are unique.
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