Home' Commercial : WAs Best Commercial Designs 2011 Contents 52 WA’s Best Commercial Designs 2011
I’d suggest 15 steps in 15 years. One a year
– it’s not that hard.
1. BIG-PICTURE CITY
Our capital is much more than a CBD. Our true
city is a broad, generous canvas that embraces
an extraordinary natural setting from Crawley to
Burswood. The Swan River is our heart, but the
beat of the city takes a broad sweep of ingredients,
including our major universities, TAFE facilities,
health campuses, cultural centres, local community
facilities and sporting infrastructure. As we mature,
we need to consider our city in these terms.
2. UNLOCKING THE FENCES
For too long, our city has been constrained from
enjoying its natural connections by the freeway
gulf to the west, the rail to the north and the ‘empty
fences’ relationship to the river. Breaking down
these ‘fences’ is critical to our future. Re-engaging
with our river is fundamental to enriching the
experience of our city. Fusing the city northwards
through sinking the rail will draw the cultural,
educational and social dimensions of our northern
areas back into the fold. To the west, bridging the
great divide of the freeway and re-attaching to
the parliamentary precinct and Kings Park will
reinstate a city severed from one of its main assets.
3. CULTURAL CONNECT
We can unlock our cultural precinct and create a
cultural connect. We can break down the notion
of a ‘physical’ precinct and think of a conceptual,
pervasive notion of culture endemic throughout
city experiences. Culture can permeate our Transit
Hub (Perth Station) where the experience of travel
is interwoven with culture. What better place to
evidence culture – what better place for a gallery?
The train station is a hive of activity – millions
pass through each year. It is one of the many
extraordinary opportunities to release cultural
stories more broadly into the public domain and
provide daily evidence of stories and events in WA.
4. CITY IN THE WATER
Putting our toes into the water is an issue we
have wrestled with for some time. Our city was
bred out of its setting – in particular, the Swan
River. Successfully interfacing with the river
will re-define our city and place us at one with
our context. It opens up a whole new range of
experiences and activities for people in the city. It
is fundamental to our identity as West Australians
and our sense of place as a capital city.
5. KINGS PARK RE-CLAIMED
One of the most precious and loved assets remains
severed from the expanse of the city. Why don’t
we bring it back? Commuting across the freeway
trench, through the parliamentary precinct and
into this wonderful landscape is a potent move
for Perth. It unlocks numerous other possibilities
and considerably enriches the experiences of the
city. The Swan and Kings Park are the two great
‘natural’ reminders of our original place.
6. CROSS-TOWN JOURNEYS
Bookended by the river to the south and culture/
education/entertainment to the north, the central
transcript defined by William and Barrack streets
is a potentially rich and diverse experience within
the city heart. In the relatively short, pedestrian-
able cross-section, many of our city’s ingredients
are available on the journey – our heritage,
government, river, gardens, commerce, retail,
entertainment, living, culture and education.
These types of cross-town journeys represent
the paradigm shift from the east-west vehicular
patterns that currently exist.
7. THREE MEMORIES
The real definition of a city arrives out of its
differences. We have three significant areas that
can provide experiences and places unique to
Perth and expressive of West Australian identity.
These are the things that can define us as a city
and which can form part of the ‘memory-making’
of Perth. Culture and transit, water and the city,
landscape and government... these are powerful,
significant pieces of our capital. These can become
the necklace of jewels that West Australians love
and that visitors remember.
8. CITY DISCOVERY
The connectedness between the trilogy (above) opens
up a fascinating array of journeys in the city. Each
of the anchors can provide significant destination
“What better place
to evidence culture –
what better place for
a gallery? The train
station is a hive of
activity – millions pass
through each year”
Step 1 Our true city is a broad, generous canvas.
Step 3 The experience of travel is interwoven with culture.
21/1/11 4:06:01 PM
21/1/11 4:06:01 PM
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