Home' Commercial : Commercial Designs 2010 Contents 188 WA's Best Commercial Designs 2010
In 2008, Matthews Architecture was approached
by international corporation Yum! to design what
would be the first of several commercial fast food
tenancy projects for KFC.
Working within a strict brief of service
requirements, Matthews Architecture was
nevertheless able to produce a highly functional
and contemporary design providing a strong
identity to both the overhead brand and
rough close collaboration with the client,
KFC's meticulous service requirements were
met through the installation of predominantly
KFC-standard equipment, providing an extensive,
highly functional back-of-house.
A primary concern of the client was
the durability of materials, so careful
consideration was given to colours and
textures -- they needed to age well in terms
of both fashion and wear and tear. Timber
laminate, for example, was selected for both
its cost effectiveness and the fact it could
minimise or disguise visibility of scratches.
Ease of maintenance and the potential need
for spatial flexibility were also taken into account
with the incorporation of mostly non-fixed
furniture and transferable artwork.
e use of vibrant fresh colours and images
to complement the traditional red KFC branding
helped shape a unique, uplifting space suitable for
dining at any time of day -- the outlet's popularity
since opening is testament to the success of this
initiative. Varied seating types and arrangements
create zoning and interest within the store, while
catering for the needs of a diverse clientele, from
intimate booth seating and an informal breakfast
bar, to the cafe-style lounge with complimentary
magazines to enjoy over coffee.
e design contributes to the desired intent of
raising the traditional standards and experience
of fast food dining to a level comparable to a small
modern restaurant or boutique cafe, and offers
a soothing respite from the hustle and bustle of
Rockingham Shopping Centre.
THIS NEW LOOK KFC, designed by
Matthews Architecture and built by Tydan
Constructions, o ers a soothing respite from
the busy Rockingham Shopping Centre.
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