Home' Commercial : Commercial Designs 2010 Contents 144 WA's Best Commercial Designs 2010
Brooking Design Practice
Brooking Design Practice created a new,
updated flagship store for Live Clothing to
reflect a movement towards a hard-edged, more
minimalist image and provide direction for the
brand and all future stores.
e new store had to showcase high-quality
fixtures and finishes that showed a direct
relationship with the existing retail brand.
Brooking Design had to ensure that the new
direction of the store was both true to Live's
existing branding, yet would remain at the
forefront of contemporary design for the coming
years, solidifying the future of the brand.
e somewhat minimalist design enhances the
clothing and merchandise on offer, while creating
a strong sense of identity.
e nod to technology through the use of
materials and graphics also provides a visual link
with Live's online culture, existing stores and
The large graphics seek to provide
strong advertising power with illuminated
signboards highlighting seasonal trends and
Exterior static graphics seek to position the
brand within a technology-based youth culture.
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