Home' Commercial : Commercial Designs 2010 Contents 136 WA's Best Commercial Designs 2010
building. We also had some restrictions placed on
us from the City of Perth in regards to issues with
adjoining properties," Andrea says.
"So a lot more things came into the mix that
were out of our control but as architects, we try
to give the client options to deal with these issues
and rather than blank them out, deal with them to
add to the fabric of the shop."
Being creative with shelving could have a huge
impact on selling products.
In the case of Zekka, Matthews Architecture
turned to the existing building and its defining
characteristics when it came to hanging clothes.
"We used the steel columns that hold up a
customised glass wall so rather than using a
conventional hanging rack suspended to the wall,
we had the concept of hanging them off these steel
beams," Andrea says.
When it comes to change rooms, Craig says the
bigger, the better. Appropriate lighting and not
too many mirrors are also important.
Some stores do not put mirrors into change
rooms, forcing customers to walk out into a
communal area to share a mirror. While this is so
a sales person can encourage a sale, Craig says it
could backfire if shoppers are too shy to walk out.
Allowing space for a shopping partner to sit and
wait is also a good idea.
Flooring needs to withstand foot traffic and
ongoing wear and tear. Tom says carpets are
generally not a good idea because of the need to
replace them regularly.
Test Tube and Zekka co-owner Romina Youngs
says it is imperative to create unique environments.
"People have become attached to the stores
because they identify with the space," she says.
"It's really important to create an atmosphere
that follows through with all the elements of your
branding, from the products to music to the gift
wrapping -- we want to take people on a journey."
ISIS executive manager Mark Minciullo,
building partner for the new Kailis Pearls store in
King Street, says the client wanted to create an
environment that not only complemented their
brand, but also "created an emotional warmth and
connection with the space".
ISIS was asked to work within the confines of
a heritage facade, "delivering high-end, natural
finishes of wood and stone together with glass and
metal to complement the luxury products".
" ings like lighting, security, cabinetry and
reflective surfaces all become business critical
decisions. Kailis Pearls wanted to present some
of the most exquisite precious gems and pearls in
the world, in a format that celebrates their unique
beauty, whilst still delivering smart retail solutions
at a luxury brand level," he says.
A flexible fitout is just one way a retail business
can "futureproof" itself as it enables the space to
be rearranged without incurring additional costs.
"Display stands, cabinets, consoles, counters
and lighting should be able to change so that the
showroom or retail environment can adapt as the
product range or service changes," Kathy says.
e Co-op Bookshop, whose stock and
customer numbers fluctuate between peak and
non-peak periods, demanded a great deal of
flexibility in its fixturing. is was a key focus for
Roxby Architects throughout the design process.
In order to adhere to e Co-op Bookshop's
environmental policy, Roxby Architects selected
materials that would have minimal impact on
" e tiles are made from 70 percent recycled
product. e carpet backing is made from recycled
drink bottles. Lighting was selected for its
efficiency and suppliers with an environmental
philosophy were given preference," Adam says.
While providing for storage is a significant
consideration to make when designing, it is
important to get the right balance.
"You can never have enough storage but you
can't give away too much because that space is not
making money for you," Andrea says.
Zekka images courtesy of Matthews Architecture, photography Joel Barbitta, D-Max Photography; Kailis Pearls images courtesy
of ISIS; The Good Grocer image courtesy of Roxby Architects, photography Adrian Lambert, Acorn Photo Agency
Fitouts like those of Zekka (far right and bottom centre), Kailis Pearls (top centre and far bottom
left) and The Good Grocer (far top left) are setting the benchmark for WA retail design.
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