Home' Commercial : Commercial Designs 2010 Contents 104 WA's Best Commercial Designs 2010
A multi-award winning firm, HASSELL understands individuality and strives
to ensure the best workplace outcome for each client.
Founded in Australia in 1938, HASSELL is
a single, privately owned international
network of design studios.
An important part of HASSELL's workplace
approach is to identify existing constraints
to productivity and business success within
e company demonstrates ways to move
beyond these constraints to create a workplace,
which not only looks good, but also supports work
and optimises the effectiveness and wellbeing of
the organisation and its staff.
dtac is one of ailand's leading telecommunications
providers and enlisted HASSELL to design the fitout
for its Bangkok headquarters.
e aim of the new workplace was to
communicate both to staff and visitors the concept
of play and learn. is term simply summarises the
dtac approach to their business of communication
and is seen vividly through the attitude expressed
in dtac's advertising and merchandising. On one
day there may be a local market in the reception
area and on another, a games arcade. ese practices
are designed to promote a high level of physical and
entertaining brand interaction.
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