Home' Commercial : Commercial Designs 2010 Contents 28 WA's Best Commercial Designs 2010
characters, colours and textures as we journey on
longitudes 113 to 129. It is a rich and captivating
nexus of elements, and its beauty can be raw and
Indeed for many of our early colonists, it was a
daunting, even horrifying landscape, which didn't
offer the easy, tamed romance of the European
It is nearly always a place of contrast and
extremes: the enormity of the dryness against the
huge wets; the solidity of ancient sands and rocks
against the mysterious transparency of the ocean.
It is a transitory place where land and sea co-exist,
each pushing and pulling for territory.
It is the threshold across which many have
stepped to arrive here; a place of stepping on,
a place of stepping off.
Our coastal place provides us with the most
ancient of vistas -- in many cases, the identical vistas
our ancestors saw. It is like staring back in time.
is timelessness provides us with a sense of
constancy in the face of change, a re-assurance
Despite its magnificence, it is not a place
of pretension -- we occupy it casually and
spontaneously. It underpins our sense of informality
and is a place for all, a truly democratic and
inclusive space -- our great leveller.
e horizon is nearly always a major part
of the composition. ere is a compelling sense
of openness and endlessness. Nothing is disguised;
nothing is hidden. e openness is honesty at its
purest, an honesty which is almost confronting.
is in turn leads to a profound sense of clarity
-- the unambiguous landscape. Places are washed
in beautiful, powerful qualities of light. It is
a truly brilliant landscape.
As West Australians, we have become in
sync and in character with each of these
qualities. Despite our cultural diversity, we are
galvanised by a landscape. People have come
from many places, with many stories, but we
have all come here.
ese qualities have paved our character; we
are a people of openness, informality and clarity.
e preciousness of the landscape surfaces
quickly when it is threatened -- not simply as
a gesture of environmental responsibility, but
as a protection of our sense of self.
What is critical is that these notions be
translated back into our made environments.
In designing our buildings and spaces, our
cities and towns, we must ensure that the sense
of West Australian spirit is encapsulated. It
requires good design and thoughtful responses
-- not just buildings that work, but those that lift
the spirit. If we don't make the translation, we
risk losing authenticity and esteem.
e WA spirit offers the essential cues for the
design of our cities, towns and neighbourhoods.
e WA culture of openness, clarity, equality,
informality and lack of pretension must reflect
in the experience of our place.
In parallel, we can walk hand in hand with
our ecology of place and create buildings and
spaces, which have true sustainability at their
heart. We have the skills and the resources to
achieve this and to be an exemplar to the world.
Our creative legacy as a state is unmatched.
ere is an extraordinary richness of talent across
all creative spectra -- whether it is visual arts,
music, poetry, literature, performance or research.
ese creative forces often flesh out and portray
our true sense of place and spirit and, in many
ways, define us to the world.
So, too, should our built environment.
If we can harness this deep creative pool,
extraordinary things can be done.
If we seek to embrace the values of culture,
ecology and creativity, we can leave a legacy,
which won't need to be put in the recycle bin. C
IN DESIGNING OUR BUILDINGS AND SPACES, OUR CITIES AND TOWNS, WE MUST
ENSURE THAT THE SENSE OF WEST AUSTRALIAN SPIRIT IS ENCAPSULATED.
IT REQUIRES GOOD DESIGN AND THOUGHTFUL RESPONSES NOT JUST BUILDINGS
THAT WORK, BUT THOSE THAT LIFT THE SPIRIT.
Image courtesy of EPRA
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