Home' Commercial : Commercial 2015 Contents 52 SCOOP Commercial Building & Design
Interest in boutique apartment
developmen ts is o n the rise,
with buyers drawn to the
individuality, design flexibility
and sense of co mmun ity they offer.
“ Typically low-rise buildings with n o
more than a bo ut 60 apar tmen ts, these smalle r
developments offer significant benefits over their
towering, people-packed high-rise cou n terpa rts,”
says Mark Hector, managing director at QUBE
Property Group. “ Not only do boutique
apartment buildings have a warmer, frien dlier
feel, but they also do n’t feel crowded, plus there’s
more opportunity for the developer to vary the
layout a nd size of the apartmen ts.”
The smaller developments – like S en tral,
QUBE Pro per ty Grou p’s 47-apar tmen t
development adjoining Highgate’s tren dy cafe
an d entertain ment precin ct near B eaufor t
Street – are typically close to all the inn er-
city action, yet they tend to be just off the
main drag, in quieter lo cation s but without
losing any amenity benefits.
What’s more, bo utique apar tmen t
developments don’t usually have underutilised
an d ex pen sive-to -maintain on -site amenities
su ch as gyms or po ols, which means lower
strata fees, a nd the oppor tun ity for residents
to pay individually to go to the gym or spo rts
centre of their choice.
As Per th’s apartmen t market con tinu es to
grow a nd evolve, the boutique projects are n ot
only providing balance and choice, but their wide
appeal mea ns they are also more likely to achieve
the necessa ry pre-sales to get off the grou n d
when the market is co mpetitive.
QUBE Property Group’s
boutique Sentral Apartments
were designed by Hames Sharley.
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